Senior Copywriter, Owned Channels (Fintech)

TL;DR

Senior Copywriter, Owned Channels (Fintech): Leading the narrative for hirify.global's website and marketing campaigns by writing high-converting copy and streamlining content workflows, with an accent on simplifying complex fintech features and driving conversion across owned channels. Focus on optimizing content workflows using headless CMS, translating technical product features into human-centric stories, and analyzing performance data to inform copy decisions.

Location: Remote (Europe). Must be physically based in one of the countries where hirify.global can hire with a valid right to work.

Company

hirify.global builds spend solutions that make managing money seamless and effective for finance teams and employees, aiming to help businesses 'go beyond'.

What you will do

• Lead website narrative, writing high-converting headlines and benefit-driven subcopy for complex fintech features.
• Collaborate with Growth Marketing teams to develop innovative email sequences, onboarding flows, and re-engagement campaigns.
• Optimize content workflows by acting as the power user for the CMS (Prismic) to streamline processes.
• Translate technical feature releases into human-centric stories that resonate with finance teams.
• Analyze performance data to inform copy decisions, optimizing CTAs and subject lines.

Requirements

• 6+ years of experience in copywriting, specifically within high-growth tech or SaaS.
• Solid understanding of the difference between awareness, intent, and conversion copy.
• Deep understanding of UX Writing Principles and how copy influences user behavior.
• Experience with headless CMS (like Prismic) and the ability to manage content workflows independently.
• A sophisticated approach to AI, using it for speed but applying human touch to refine output.
• Background in Fintech or proven ability to translate complex financial concepts into simple prose.
• Native English speaker.

Nice to have

• Passion for getting under the hood of the CMS to ensure copy perfection.
• Excitement about fixing fragmented workflows and improving creative process efficiency.
• Craves impact and wants to see words directly influence conversion rates and customer retention.

Culture & Benefits

• Your own hirify.global card for all work-related spending.
• Lunch is provided for your work days (catered meals or lunch allowance).
• Comprehensive private healthcare, with options like Vitality, Alan, or Médis depending on location.
• 25 days of holiday plus public holidays, with an option to purchase 5 additional days.
• Both hybrid and fully remote working options are available.
• Access to free mental health and well-being support through MyndUp.
• Paid parental leave to support families.

Hiring process

• Intro call with a Talent Partner (30-minute discussion).
• A 45-minute interview with the hiring manager.
• A case study challenge, presented to a stakeholder panel.
• A final interview with the VP of Marketing.