Content & Social Media Manager (AI)

TL;DR

Content & Social Media Manager (AI): Driving the production and publishing of static and video content across social media and digital channels with an accent on turning content strategy into scroll-stopping assets. Focus on optimizing social media strategy with actionable performance insights and evolving channel best practices, including AI-powered solutions.

Location: Hybrid in Sydney, Australia (Office Alexandria)

Company

hirify.global is a meal kit brand focused on delivering better cooking experiences to customers across Australia.

What you will do

• Drive the production and publishing of static and video content for social media and digital channels.
• Manage the social media calendar and content planning across Facebook, Instagram, and TikTok, including commissioning copy and design.
• Analyse social media content performance for regular reports and advise stakeholders.
• Assist on shoots, including filming your own smartphone videography.
• Collaborate cross-functionally with Culinary, Creative, Digital, Product, Customer Care, and Global Brand teams.
• Optimize social media strategy and production plans by implementing performance insights and focusing on AI-powered solutions.

Requirements

• 3+ years in social media management and content creation in a Marketing team or agency environment.
• Strong technical understanding of social media trends, algorithms, and best practices.
• Proven track record executing successful social media strategies, campaigns, and content with a portfolio.
• Experience shooting content using smartphones, including filming and directing.
• Experience working with AI-powered tools for content production and social media management.
• Keen eye for visuals paired with commercial sensibility and a data-driven mindset.

Nice to have

• A passion for food/cooking or work experience in the food/hospitality industries.
• Experience with e-commerce platforms and understanding of online consumer behaviour.
• Experience working with global teams.

Culture & Benefits

• Discounted hirify.global boxes delivered to your door and access to the test kitchen.
• An extra 6 days of annual leave every year.
• 5 paid training days each year, plus the chance to explore projects across different functions.
• Autonomy, accountability, and getting things done without formal hurdles.
• 24/7 support through Sonder, a generous parental leave scheme (including childcare pay), and corporate discounts on health insurance.
• Flat hierarchies, great energy, and a diverse global team.