SEA & PPC Manager (E-commerce)

TL;DR

SEA & PPC Manager (E-commerce): Driving digital marketing strategy through the development and optimization of SEA and PPC campaigns with an accent on budget allocation, keyword portfolio management, and data-driven performance analysis. Focus on leveraging complex advertising platforms to maximize ROI and collaborating across cross-functional teams to ensure cohesive marketing execution.

Location: Must be based in Madrid, Spain (Hybrid role: 60% office, 40% remote)

Company

A leading European pet e-commerce company with over 25 years of experience, dedicated to making life better for millions of pet owners through innovative digital solutions.

What you will do

• Plan and manage comprehensive SEA/PPC campaigns across Google Ads and Microsoft Ads.
• Optimize account structures, keyword portfolios, and bidding strategies to reach top-level targets.
• Analyze campaign performance data to identify trends, growth opportunities, and provide actionable recommendations.
• Manage budgets to ensure optimal resource allocation and maximum ROI.
• Collaborate with cross-functional teams including SEO, Affiliate, Sales, and Analytics.
• Stay current with industry trends and emerging technologies in the digital marketing landscape.

Requirements

• 3+ years of professional experience in paid online marketing and PPC campaign management.
• University degree in Economics, Marketing, Digital Media, or a related field.
• Strong analytical skills with proficiency in Excel and data-driven decision-making.
• Hands-on experience with Google Ads, Google Merchant Center, Google Analytics, and SA360.
• Fluent English proficiency; French language skills are considered an advantage.
• Goal-oriented, self-motivated personality with excellent communication skills.

Culture & Benefits

• Hybrid work model with the flexibility to work from home 40% of the time.
• Opportunity to work from abroad for up to 20 days per year in approved countries.
• Professional development opportunities, training, and support for career growth.
• Wellbeing offers and subsidised transport or bike leasing.
• 20% discount across all company pet products.
• Inclusive, multinational work environment that values diversity.