Paid Search (SEA) Expert (AI)

Location: Brussels, Belgium. Hybrid work with flexibility over when to work on-site and remotely.

Company

hirify.global is WPP's AI-driven media operating unit, combining media, data, partnerships, and marketing technology to deliver personalized campaigns at scale.

What you will do

• Build and restructure Google Ads and Microsoft Advertising accounts for major international and local brands.
• Manage Performance Max and Shopping campaigns, including product feed optimization.
• Develop bidding and budget strategies aligned with business performance.
• Test ad copy, creative assets, audiences, automation, and scripts.
• Build meaningful measurement and reporting, then present findings and recommendations to clients.
• Collaborate with SEO colleagues on Total Search projects.

Requirements

• At least 2 years of hands-on SEA experience in-house or at an agency; internship experience counts.
• French or Dutch required, with a good command of English.
• Experience with one or more of Google Ads, Microsoft Advertising, Google Analytics 4, SA360, or Merchant Center.
• Strength in one or more areas including account structure, Shopping and feed optimization, bidding and budget strategy, ad copy and asset testing, audience strategy, automation and scripts, or measurement and reporting.
• Ability to take ownership, communicate commitments clearly, and deliver agreed work.

Nice to have

• Experience working alongside SEO teams on Total Search projects.
• Self-taught, career-switcher, or non-marketing academic background with demonstrated results.

Culture & Benefits

• Early and beta access to Search features through relationships with Google, Microsoft, OpenAI, and other partners.
• Work with recognized international and local brands and substantial budgets and datasets.
• Opportunities to grow within an international group and move into emerging specialties such as GEO.
• Brand-new offices in central Brussels near Rogier and Botanique.
• Genuine hybrid flexibility with discretion over on-site and remote work.

Hiring process

• No motivation letter is required.
• Applicants answer a short question about an account or campaign they personally managed, its outcome, and wasted budget.