CRM & Loyalty Lead

TL;DR

CRM & Loyalty Lead: Taking ownership of the CRM function, overseeing lifecycle marketing, newsletters, and loyalty campaigns across consumer and business segments with an accent on utilizing multiple channels including email, push notifications, and in-app messaging. Focus on developing and leading CRM strategy, driving continuous improvement of business and channel-specific KPIs, and integrating opportunities from product/city launches.

Location: This is an office-based role located in Hammersmith, London. Team members are expected to be in the office at least four days a week.

Company

hirify.global is a profitable, fast-growing scale-up high-end ride-hailing service that redefines premium transportation across major cities in Europe and the Middle East, rapidly expanding across EMEA and the US.

What you will do

• Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives across email, push, and in-app channels.
• Drive continuous improvement of business and channel-specific KPIs (conversions, churn), maintaining a clear optimization roadmap.
• Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation and personalization.
• Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy and technical integrations.

Requirements

• 5+ years of hands-on experience in CRM campaign management.
• Extensive experience with customer engagement and marketing automation platforms such as Braze or Iterable.
• Proven expertise in A/B and multivariate testing, including experiment design and execution.
• Strong data-driven mindset with the ability to independently pull and analyze segmentation, engagement, and performance metrics.
• Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.

Culture & Benefits

• Flexible working hours with an expectation of four days a week in the office.
• Competitive salary and equity package.
• Private Medical, Dental, Life, and critical illness insurance.
• Monthly credit for hirify.global journeys and lunch allowance.
• Professional development subsidies and best-in-class equipment.