Marketing Lead, NWA (Marketing Operations)

TL;DR

Marketing Lead, NWA (Marketing Operations): Establishing and optimizing marketing operations strategy and processes, with an accent on sound infrastructure creation, KPI understanding, and continuous efficiency improvements. Focus on managing the marketing tech stack, aligning with revenue operations, and enhancing data-driven decision-making for marketing-to-sales conversion efficiency across the MENA region.

Location: Hybrid role based in Casablanca, Morocco; Istanbul, Türkiye; Cairo, Egypt; or Dubai, United Arab Emirates.

What you will do

• Lead the administration and management of the marketing stack, including integrations, lead routing, and documentation.
• Evaluate, manage vendor relationships, and implement new and existing marketing technology.
• Align with revenue operations and business systems teams to ensure continuity and consistency across go-to-market systems.
• Ensure clear lead qualification and handoff processes to improve marketing-to-sales conversion efficiency.
• Translate data into actionable insights to track portfolio, campaign, and ABM performance holistically.
• Coordinate between Marketing, Sales Operations, Portfolio, Regulatory, and Supply Chain to reduce rework and miscommunication.

Requirements

• Must be able to work in a hybrid format from Casablanca, Morocco; Istanbul, Türkiye; Cairo, Egypt; or Dubai, United Arab Emirates.
• Strong understanding of KPIs and best practices in marketing operations.
• Experience with marketing automation and CRM tools.
• Ability to track and report on marketing metrics and ROI.
• Proficiency in English.

Culture & Benefits

• Collaborate cross-functionally with various team members to meet growth objectives.
• Continuously optimize marketing processes for efficiency in inbound and outbound efforts.
• Work in an environment focused on regional portfolio expansion and innovation adoption.
• Leverage data-driven decision-making to track performance and support commercial reviews.
• Contribute to scalable marketing operations across multiple countries in the MENA region.