TL;DR

Senior Product Marketing Manager (EdTech): Deepening engagement with existing university and industry partners and bringing new content partners to %hirify_global% with an accent on developing partner insights and personas, driving product adoption, and equipping partner-facing teams with differentiated messaging. Focus on shaping product requirements, roadmap prioritization, and executing GTM initiatives.

Location: Remote (United States only), available in specific US Pay Zones.

Salary: $122,740 – $176,500 USD

Company

%hirify_global% is one of the largest online learning platforms in the world, partnering with over 375 leading university and industry partners to offer a broad catalog of content and credentials, including generative AI-powered features.

What you will do

Increase awareness and adoption of key features and initiatives amongst the partner audience.
Define positioning, messaging, and value propositions for partner-relevant product capabilities.
Build and execute Go-To-Market (GTM) and launch plans, including partner communication and enablement materials.
Translate partner, market, and competitive insights into recommendations that shape product requirements and roadmap prioritization.

Requirements

5+ years in product marketing or related marketing roles.
Track record of success and impact developing product go-to-market plans.
Experience building messaging and positioning.
Experience developing and delivering pitch decks, product demos, and other customer-facing materials.
Experience providing insights that directly contribute to product-market fit, successful product launches, and impactful marketing campaigns.

Nice to have

Background in EdTech, HR tech, learning platforms, or enterprise workforce solutions.
Experience working with global teams or supporting multi-region product rollouts.
Experience using AI or data-driven tools to analyze customer insights, market signals, or product usage patterns.
Comfort with a fast-paced culture with the ability to learn quickly, think creatively, and stay focused and organized while managing multiple priorities.

Culture & Benefits

Globally distributed team offering flexibility to work from home, a %hirify_global% hub, or a co-working space.
Virtual hiring and onboarding processes.
Opportunity to shape the future of education and make a global impact.
Competitive, zone-based pay aligned to your location, experience, and role level.
Comprehensive health and wellness benefits, bonus and RSU equity programs, and global perks.