Senior Product Marketing Manager (Fintech)

TL;DR

Senior Product Marketing Manager (Fintech): Building and implementing go-to-market strategies and marketing campaigns to drive customer acquisition and engagement for hirify.global's core products with an accent on product positioning, audience segmentation, and messaging strategy. Focus on driving growth performance through data-backed strategies and informing product roadmaps based on user insights.

Location: This role is based in our New York City, NY or Menlo Park, CA offices, with in-person attendance expected at least 3 days per week.

Salary: $166,000 - $195,000 USD (Zone 1 - Menlo Park, CA; New York, NY)

Company

hirify.global is building the future of finance, aiming to democratize finance for all.

What you will do

• Build and implement go-to-market (GTM) strategies and evergreen marketing campaigns.
• Develop differentiated and compelling messaging informed by market and customer research.
• Drive growth performance through data-backed marketing strategy and A/B testing.
• Collaborate closely with internal partners and senior leadership to align on goals.
• Serve as a strategic advisor to product teams, informing roadmaps based on user insights.

Requirements

• Strong communication and relationship-building skills across various levels and functions.
• Experience in consumer-facing marketing or product roles, ideally in tech or financial services.
• Fluency in marketing channels such as paid media, lifecycle, performance, and social.
• Comfort working in fast-paced, highly regulated environments.
• Ability to break down complex ideas into clear, accessible messaging for a broad audience.
• Strong analytical skills, including experience with testing methodologies like A/B testing.

Nice to have

• Familiarity with AI tools to enhance work efficiency.

Culture & Benefits

• Challenging, high-impact work with performance-driven compensation, bonus programs, and equity ownership.
• 401(k) matching.
• Best-in-class benefits, including 100% paid health insurance for employees (90% for dependents), life & disability insurance, fertility, and mental health benefits.
• Highly flexible benefits spending account for wellness, learning, and more (lifestyle wallet).
• Time off to recharge including company holidays, paid time off, sick time, and parental leave.
• Exceptional office experience with catered meals, events, and comfortable workspaces.