Senior Platform Marketing Manager (Fintech)

TL;DR

Senior Platform Marketing Manager (Fintech): Driving measurable growth and owning platform marketing strategy across advised business, shaping positioning and articulation for advisers. With an accent on influencing adviser behavior and driving net flows, retention, and platform revenue. Focus on designing and delivering high-impact multi-channel campaigns, leading marketing voice in platform strategy, and translating complex product concepts into persuasive stories.

Location: Hybrid (2-3 days per week in the office) within the United Kingdom (Manchester, London, or Bristol). The first 3 months require full-time in the office to immerse in the business and build relationships.

Company

hirify.global is a FTSE 250 investment platform business in the UK, offering an award-winning range of solutions to professional financial advisers and DIY investors.

What you will do

• Lead end-to-end development and delivery of integrated, multi-channel marketing campaigns.
• Own the annual platform campaigns calendar, collaborating with Sales and Product teams.
• Develop clear, compelling value propositions and messaging frameworks for advisers and paraplanners.
• Turn complex product, tax, and regulatory concepts into simple, persuasive stories.
• Monitor and evaluate campaign performance, tracking results against KPIs and using data to optimize.
• Act as a key marketing partner to the sales team, sharing insights and informing their approach.

Requirements

• Strong experience in campaign-led marketing, ideally within investments, platforms, or financial services.
• Proven experience marketing adviser platforms or complex B2B financial propositions in a regulated environment.
• Demonstrable impact on flows, retention, or revenue growth through marketing activity.
• A solid understanding of how advisers and paraplanners engage with platform propositions.
• Must have strong experience operating in FCA-regulated marketing environments and delivering compliant financial promotions.
• Must be able to work hybrid (2-3 days per week in office) from Manchester, London, or Bristol in the United Kingdom, with the first 3 months requiring full-time office attendance.

Nice to have

• An interest in behavioural science and how messaging influences perceptions and behaviour.
• Curiosity about AI and data-led marketing, and how technology can improve effectiveness.

Culture & Benefits

• Hybrid working model with 2-3 days per week in the office.
• Starting holiday entitlement of 27 days, increasing up to 31 days with length of service.
• Choice of pension schemes with matched contributions up to 8%.
• Discretionary bonus scheme and annual free share awards.
• Health Cash Plan, discounted private healthcare, and dental plan.
• Free gym, Employee Assistance Programme, and bike loan scheme.