Brand Reputation Specialist

TL;DR

Brand Reputation Specialist: Strengthening and protecting the digital presence of wellness apps across key markets with an accent on reputation management and EEAT initiatives. Focus on monitoring brand sentiment, developing strategies to amplify positive perception, and collaborating cross-functionally to ensure aligned messaging.

Location: Ukraine, Cyprus, Poland, Spain and the UK

Company

hirify.global is a global company with Ukrainian roots focused on helping people build healthy habits through innovative wellness solutions.

What you will do

• Monitor online platforms to track brand sentiment and identify risks or opportunities.
• Develop and execute strategies to reduce negative sentiment and amplify positive brand perception.
• Create user-driven content to build trust and credibility.
• Strengthen EEAT signals through expert collaborations and PR initiatives.
• Partner with Product, Brand, Creative, and Social Media teams to ensure aligned messaging.
• Track and report on key metrics and provide actionable insights to app teams.

Requirements

• Proven experience managing online reputation in competitive markets.
• Strong understanding of EEAT, branding, and digital PR principles.
• Experience with social listening tools and sentiment analysis platforms.
• English: Advanced with excellent written communication skills.
• Analytical mindset with the ability to translate data into recommendations.
• Ability to manage multiple priorities in a fast-paced environment.

Nice to have

• Experience in fitness or wellness industries.
• Familiarity with Reddit and community-driven platforms.
• Understanding of cultural nuances across US, UK, LATAM, and EU markets.

Culture & Benefits

• Culture that champions both personal and professional growth.
• Every team member is empowered to inspire and make an impact.
• Achieving meaningful outcomes.
• Be part of a movement that’s creating a healthier, happier world.

Hiring process

• Recruiter call
• Meet a team member
• Skills assessment
• Business case
• Meet the Leadership team