VP Marketing (FinTech)

TL;DR

VP Marketing (FinTech): Designing and leading a commercially driven marketing organization with an accent on market positioning, pipeline creation, and revenue contribution across multiple customer segments and geographies. Focus on distilling complex capabilities into sharp, differentiated messaging and driving integrated growth programs.

Location: Hybrid working model with flexibility. Opportunity to work abroad for up to three months annually.

Salary: $225,000–$275,000 + equity + performance bonus

Company

Our client is a rapidly scaling, AI-enabled fintech company modernizing how financial institutions access and analyze debt capital markets.

What you will do

• Architect scalable demand programs focused on high-value enterprise accounts.
• Develop and execute an account-based strategy for priority institutions, aligning with Sales and Customer Success.
• Craft a clear and differentiated value proposition and translate complex product functionality into compelling messaging.
• Lead launch strategy for new products and provide Sales with enablement materials.
• Design cohesive, multi-channel campaigns and optimize investment toward measurable outcomes.
• Partner with RevOps to define funnel stages, performance metrics, and shared targets.

Requirements

• Extensive experience leading marketing within a growth-stage B2B technology company serving enterprise clients.
• Demonstrated success scaling revenue through structured pipeline generation.
• Experience supporting complex sales cycles with multiple senior stakeholders and long deal timelines.
• Strong commercial acumen with comfort owning targets and defending budget allocation.
• Analytical mindset with confidence interpreting funnel data, attribution models, and performance metrics.
• Experience building and mentoring small teams while remaining directly involved in execution.

Nice to have

• Exposure to financial services, capital markets, data platforms, or similarly sophisticated environments.

Culture & Benefits

• Hybrid working model with flexibility and opportunity to work abroad for up to three months annually.
• One-month paid sabbatical after five years of service.
• Enhanced parental leave and flexible working policies.
• Comprehensive health and retirement provision.
• 25 days annual leave plus public holidays.