VP Digital Media (Marketing)

TL;DR

VP Digital Media (Marketing): Leading the global execution and optimization of paid digital media channels to drive subscriber and betting customer acquisition with an accent on data-driven strategy, performance excellence, and global-local execution. Focus on overseeing campaign activation, optimizing media investment, and building high-performing teams across key platforms.

Location: Hybrid, UK - Leeds

Company

hirify.global is a cutting-edge sports streaming company transforming sports and revolutionizing the industry with world-class technology.

What you will do

• Lead global paid digital media execution across platforms including Google, Meta, YouTube, and TikTok.
• Collaborate with media planning, regional marketing, data, and creative teams to align strategies.
• Oversee campaign trafficking, targeting, pacing, budget management, and identify optimization opportunities.
• Manage relationships with media agencies and platform representatives.
• Implement robust measurement frameworks including attribution and incrementality testing.
• Lead and develop a high-performing activation and performance team.

Requirements

• Proven experience leading paid digital media execution in high-growth, digital-first, or subscription-based businesses.
• Deep expertise across key platforms: Google Ads, Meta, TikTok, DV360, YouTube, programmatic DSPs.
• Strong understanding of performance marketing, conversion funnels, and in-channel optimisation.
• Demonstrated success driving subscriber or customer growth through digital media activation.
• Proficiency in analytics and reporting tools to translate data into actionable insights.
• Collaborative leadership style with a track record of building and developing high-performing teams.

Culture & Benefits

• Access to hirify.global, 25 days’ annual leave (increasing by 3 days after 3 years).
• Private medical insurance, life assurance, pension contributions up to 5%.
• Family-friendly community including enhanced parental leave.
• Electric vehicle benefit option and free access to a workplace mental health platform app (Unmind).
• Learning and development resources and opportunity for flexible working.
• Internal speaker series and events.