Senior Product Marketing

TL;DR

Senior Product Marketing: Accelerating the growth of a Digital Solutions portfolio within the Publishing – Product & Marketing Division with an accent on market analysis, strategy, and go-to-market execution. Focus on defining value propositions, designing omnichannel marketing plans, and coordinating cross-functional teams for innovative solutions to ensure the long-term success of the product line.

Location: Hybrid in Milan, Italy (2 days per week in office, 3 days remote).

Company

hirify.global is a global technology company focused on developing digital solutions for professionals, enterprise clients, and the public sector.

What you will do

• Conduct in-depth market analyses (trends, customer needs, competitive dynamics) to ensure a customer-centric product offering.
• Contribute to product development and innovation by coordinating national and international teams.
• Define the Value Proposition and craft compelling storytelling.
• Set sales budgets and commercial targets, and design/execute omnichannel marketing plans with a strong digital focus.
• Manage online and offline communication campaigns and produce high-performing content across various formats.
• Coordinate creative, media, and digital agencies for campaigns and marketing materials, and monitor key business indicators and campaign performance.

Requirements

• Degree in Economics (Master's in Marketing & Communication, Business & Management, or Social Media is a plus).
• At least 5 years of experience in Product or Marketing Management in multinational environments.
• Strong strategic and operational marketing expertise.
• Proven project-management skills with the ability to coordinate cross-functional teams.
• Solid and up-to-date knowledge of digital marketing.
• Hands-on experience with CRM systems, marketing-automation tools (e.g., Eloqua), AI technologies, and AI-based marketing tools.
• Fluency in English (C1 level), both written and spoken.
• Willingness to travel frequently, including internationally, for workshops and meetings.

Culture & Benefits

• Hybrid work model: 2 days per week in the office, 3 days remote.
• Meal vouchers: €8 per day.
• Health insurance coverage according to the applicable collective agreement.
• Access to training and development platforms (LinkedIn Learning, GoFluent) and certification opportunities.
• Work from Anywhere: up to 20 days per year working remotely within the EU.
• Inclusive and diverse work environment where all individuals are welcome.

Hiring process

• Candidates must participate in interviews without the assistance of AI tools or external prompts.
• Virtual backgrounds should be removed, and in-person interviews are part of the process.
• Applicants may be required to appear onsite at a hirify.global office.