UX Content Designer

TL;DR

UX Content Designer: Crafting clear and intuitive in-product content and content strategy for a leading rail travel app with an accent on supporting user journeys, communication clarity, and brand tone of voice. Focus on co-designing new features, optimising content for conversion using data, and ensuring content consistency across platforms.

Location: Hybrid in London, UK (minimum 60% office presence over 12 weeks, with a 28-day Work from Abroad policy).

Salary: £50,000–£55,000

Company

hirify.global is Europe's number one downloaded rail app, connecting millions of travellers with tickets across 270+ rail and coach companies in over 40 countries, driven by a team of over 1,000 employees.

What you will do

• Co-design clear, intuitive end-to-end user journeys, leading on content.
• Craft and execute content strategy to bring clarity to complex propositions and drive conversion.
• Utilize insights, testing, and performance data to strengthen content decisions.
• Collaborate with Product, Design, Research, and Engineering teams to shape solutions.
• Provide strategic support to ensure consistency across the wider product experience.
• Create scalable, reusable content patterns adhering to content design system standards.

Requirements

• Experience designing content for digital products.
• Experience testing and optimising content for conversion.
• Proficiency in working with a brand's tone of voice for diverse audiences.
• A collaborative mindset and strong communication skills to articulate content rationale.
• Proactive interest in using AI to support work processes.
• Foundational understanding of UX best practices and design principles.

Nice to have

• Experience in the travel, transport, or ecommerce industry.
• Experience understanding how content shapes behaviour in ecommerce.

Culture & Benefits

• Prioritization of career growth with clear paths, transparent pay bands, and learning budgets.
• Private healthcare and dental insurance.
• Generous work from abroad policy (28 days).
• 2-for-1 share purchase plans and an EV Scheme.
• Extra festive time off and family-friendly benefits.
• Commitment to diversity and inclusion, fostering an environment where differences are valued.