Performance Marketing Manager (AI, FinTech)

TL;DR

Performance Marketing Manager (AI, FinTech): Owning paid acquisition campaigns in KSA end-to-end with an accent on media buying, creative strategy, and measurement science. Focus on driving efficient new user growth at scale across platforms like Meta, Google, TikTok, and Snapchat, leveraging AI tools.

Location: Hybrid role based in KSA (Kingdom of Saudi Arabia)

Company

hirify.global empowers people with the flexibility and freedom to buy what they want and pay over time without any interest or fees, operating as MENA's first and largest buy now, pay later (BNPL) provider.

What you will do

• Run, launch, optimize, and troubleshoot campaigns hands-on directly inside ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager, Snapchat Ads Manager, programmatic DSPs).
• Master attribution and measurement by working daily with Adjust, configuring postbacks, validating event mapping, and troubleshooting SDK discrepancies across all channels and OS updates.
• Develop dashboards and weekly/monthly reporting, identifying what's working and not, and designing/executing incrementality tests to separate true impact from attribution noise.
• Leverage AI tools to integrate AI-native workflows for creative production, audience research, bid optimization, and reporting automation, actively using AI in your day-to-day work.

Requirements

• 3+ years of experience in performance marketing, specifically focused on mobile app acquisition.
• Direct experience in digital ad managers (Facebook Ads, Google Ads, TikTok Ads, Programmatic, Affiliates, App Store Ads, Snapchat Ads) and able to set up campaigns, manage insights, and adjust based on performance.
• Direct, hands-on campaign management experience across Meta, Google, TikTok, and Snapchat, with the ability to set up a campaign from scratch.
• Experience working with Adjust, including understanding postback configuration, event mapping, and cohort analysis.

Culture & Benefits

• Work for hirify.global, a company creating financial freedom by reshaping people's relationship with money through BNPL services.
• Join a team focused on accelerating growth and gaining loyal customers for over 32,000 global brands and small businesses.
• Opportunity to contribute to the highest-rated, most reviewed, largest, and fastest-growing app of any fintech in the GCC region.
• Be part of a data-obsessed team and actively leverage AI tools in your daily work.

Hiring process

• HR call
• Technical interview
• Final interview