Nations Manager (Brand and Marketing)

TL;DR

Nations Manager (Brand and Marketing): Driving business growth and brand reputation by developing and executing marketing strategies tailored to the distinct needs of the devolved nations (Scotland, Wales, Northern Ireland) with an accent on market dynamics, regulatory environments, and cultural nuances. Focus on creating relevant, impactful, and locally aligned marketing activities to influence key audiences and support sales.

Location: UK Wide, United Kingdom (London, Birmingham, Manchester, Bristol)

Company

hirify.global is a flagship business brand with over 175 years of heritage, serving 1.2 million business customers internationally with secure connectivity and collaboration platforms.

What you will do

• Develop and deliver integrated marketing plans tailored to the specific needs and opportunities of Scotland, Wales, and Northern Ireland.
• Collaborate with sales, product, and insights teams to identify regional challenges and build value propositions.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns.
• Act as a subject-matter expert for devolved nations, sharing best practice and building knowledge hubs.
• Design and deliver thought leadership content, case studies, and use cases.
• Monitor and report on marketing performance, ROI, and pipeline impact to drive continuous improvement.

Requirements

• Must be based in the United Kingdom or able to travel to London, Birmingham, Manchester, Bristol.
• English: B2 required.
• Deep understanding of marketing strategy and campaign planning, with ability to tailor approaches for different regions.
• Strong commercial acumen, aligning marketing activity to business objectives and measuring impact.
• Demonstrated experience in developing and executing product marketing strategies within a B2B or technology environment.
• Advanced stakeholder management and collaboration skills, working effectively across teams and with external partners.

Culture & Benefits

• Organisation that values diversity and inclusion and makes a positive impact.
• Commitment to championing digital inclusion and equipping people, businesses, and communities with digital skills.
• Opportunities to be part of a diverse and multi-skilled team.
• Flexible working options including job share partnerships and reduced hours.
• Provision of reasonable adjustments for the selection process if required.