Brand Manager (Mickey Thompson)

TL;DR

Brand Manager (Mickey Thompson): Driving the brand’s integrated marketing strategy and ensuring consistent, insight‑driven consumer engagement across all channels with an accent on social/digital content, influencer programs, and event/sponsorship activation. Focus on leading agency partners, managing direct reports, and enhancing brand experiences at key motorsports and consumer events.

Location: Hybrid position in Stow, OH, US. Relocation assistance and sponsorship for work authorization are not available. Travel requirement: 15%.

Company

hirify.global is one of the world's largest tire companies, employing approximately 68,000 people globally and manufacturing products in 51 facilities across 19 countries.

What you will do

• Oversee and activate brand partnerships, sponsorships, influencer programs, and event marketing, collaborating closely with the Motorsports team.
• Lead the development and execution of integrated, multi-channel marketing strategies grounded in consumer insights and brand positioning.
• Drive cross-functional alignment and manage agency partners to deliver consistent, effective consumer communication.
• Build annual marketing plans, set KPIs, manage budgets, and identify growth opportunities using market research.
• Provide leadership to direct reports and guide external agencies to ensure seamless campaign development, execution, and measurement.

Requirements

• Bachelor's degree in marketing.
• 7 or more years of experience in Marketing or Product Management.

Nice to have

• Master's degree in marketing.
• Experience in a performance aftermarket marketing role.
• Prior experience managing others or leading a team.
• Experience leading the execution of marketing plans, managing budgets, and managing agency relationships.
• Experience with various social media platforms, influencer marketing, and digital marketing tactics.

Culture & Benefits

• hirify.global is an equal employment opportunity employer, committed to diversity and inclusion.
• Opportunity to work for one of the world's largest tire companies.
• Support for reasonable accommodations to complete the application process.