Vp Of Product Marketing (Fintech)

TL;DR

Vp Of Product Marketing (Fintech): Driving hirify.global's go-to-market strategy for its enterprise product suite with an accent on customer, use case, and geographic targeting for adoption. Focus on developing comprehensive product marketing strategies, leading global teams, and ensuring alignment across sales, product management, and customer success.

Location: Based in hirify.global’s corporate headquarters in San Francisco, CA

Salary: $320,000—$400,000 USD

Company

hirify.global is building a world where value moves like information does today through crypto solutions for financial institutions, businesses, governments and developers.

What you will do

• Develop and implement a comprehensive product marketing strategy that aligns with company goals and drives product adoption and increased revenue.
• Lead the development of product positioning, messaging, and value propositions that resonate with target segments and differentiate our products in the market.
• Partner with Product Management to understand product roadmaps, market opportunities, and customer needs, ensuring alignment of go-to-market strategies with product development.
• Lead the global product marketing team in go-to-market planning and execution for new product launches, ensuring cross-functional alignment with Sales, Product Management, and Customer Success teams.
• Develop market insight strategy and plans to inform product strategy, positioning, and pricing.

Requirements

• 15+ years of experience in product marketing in FinTech or financial services, with a strong emphasis on enterprise marketing and leadership.
• Demonstrated passion for payments, blockchain, and digital assets.
• Proven ability to influence and lead cross-functional teams effectively.
• Exceptional skills in simplifying complex concepts into compelling messaging and differentiated positioning.
• Excellent verbal and written communication skills, with a keen eye for detail and a strong dedication to excellence.

Culture & Benefits

• Opportunity to build in a fast-paced start-up environment with experienced industry leaders
• Competitive salary, bonuses, and equity
• Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
• Generous vacation policy - work with your manager to take time off when you need it