Senior Paid Social Manager

TL;DR

Senior Paid Social Manager: Owning strategy, execution, and optimization across major social media platforms (Meta, TikTok, Snapchat) with an accent on managing large, multi-market budgets and driving full-funnel performance. Focus on owning paid media tracking architecture (pixels, SDKs, server-side tracking, SKAN), leading attribution strategy, and building automation frameworks for efficiency and scalability.

Location: Hybrid role, requiring presence in Warsaw, Poland or Dubai.

Company

hirify.global is a leading, rapidly expanding trading platform recognized for its cutting-edge technology and seamless client experience in the digital assets movement.

What you will do

• Own strategy, execution, and optimization of paid media campaigns across Meta, TikTok, and Snapchat.
• Act as a key performance partner on Google Ads (Search, YouTube, Demand Gen, App campaigns).
• Manage and scale large, multi-market budgets with a focus on efficiency and growth.
• Own paid media tracking architecture end-to-end, including platform pixels, SDKs, server-side tracking (Meta CAPI, TikTok Events API, Google Enhanced Conversions), and SKAN.
• Lead attribution strategy across platforms and partner with analytics teams on incrementality testing, attribution modeling, and MMM.
• Build and maintain automation frameworks for budget pacing, bidding, scaling, and creative/audience testing across paid social and Google Ads.
• Design rigorous cross-channel testing frameworks and analyze performance holistically to provide actionable insights.

Requirements

• 5+ years of experience in paid social / performance marketing.
• Deep hands-on expertise with Meta, TikTok, and Snapchat.
• Strong Google Ads experience (Search, YouTube, App, or Demand Gen).
• Exceptional technical skills in tracking, attribution, and automation, including server-side tracking, enhanced conversions, MMPs, custom attribution setups, SKAN, consent, and privacy changes.
• Comfortable working with APIs, automation tools, feeds, SQL, BigQuery, Looker, or similar analytics environments.
• Strong analytical mindset and attention to data quality.
• Fluent English.

Nice to have

• Experience in fintech, trading, or regulated industries.
• Hands-on scripting or programming (Python, JS).
• Experience owning incrementality or custom attribution models.
• Mentoring or leading technically minded marketers.

Culture & Benefits

• Competitive salary and a company culture that values work-life harmony.
• Generous annual leave and an employee referral program.
• Comprehensive health & pension benefits, plus location-specific perks.
• "Workation Wonderland" with 30 extra days to work remotely from anywhere in the world (some restrictions apply).
• Two additional paid volunteer days each year.