ASO Marketing Specialist

TL;DR

ASO Marketing Specialist: Driving visibility, engagement, and organic growth across App Store and Google Play by transforming the company's mission into effective keywords, compelling descriptions, and high-impact visual assets. Focus on owning the full cycle of app store optimization, from building and updating the semantic core to improving conversion rates through A/B tests and creative optimization, while collaborating with design, product, and marketing teams.

Location: Remote, part-time work as part of an international team with a flexible schedule.

Company

hirify.global is a product company behind the "hirify.global pregnancy tracker" app, one of the world’s largest communities for moms-to-be and their families.

What you will do

• Analyze keywords for App Store and Google Play.
• Build and continuously update the semantic core across multiple locales.
• Prepare technical briefs for updating visual assets (screenshots, video previews).
• Conduct competitor analyses and track market trends.
• Launch, manage, and interpret A/B tests; create and optimize Custom Product Pages (CPP).
• Collaborate with designers and marketers to improve metadata and creatives.
• Monitor performance and propose data-driven improvements to boost organic growth.

Requirements

• Strong analytical mindset to track and interpret trends, understand user behavior, and turn data into actionable decisions.
• Experience with ASODesk.
• Ability to communicate insights clearly and propose actionable improvements.
• Background in Health & Fitness or Medical categories.
• Knowledge of Apple Search Ads (ASA).
• English: B2 required for the interview.

Culture & Benefits

• Remote, part-time work with a flexible schedule that you can customize based on team activities.
• Engage in work on a socially significant product with a powerful mission.
• Join a professional and energetic international team fostering a unique culture where every individual is valued.
• Enjoy a trustworthy environment with open communication, devoid of micromanagement or authoritarianism.
• Benefit from flexibility and openness to new technologies, ideas, and approaches.

Hiring process

• Application Review by the team.
• 40-minute interview in English with the Head of Marketing.
• Final Onboarding Discussion with the HR Manager.