Media Lead

TL;DR

Media Lead (Offline Media Planning): Shaping and executing high-impact media strategies for a diverse client portfolio with an accent on leading the planning, implementation, and optimization of offline media campaigns. Focus on inspiring a team, fostering strong client relationships, and enhancing brand visibility.

Location: Milan, Italy

Company

hirify.global is WPP’s global media collective bringing the best platform, people, and partners together to create limitless opportunities for growth.

What you will do

• Manage high-level relationships with client marketing and media departments, acting as a strategic advisor.
• Define innovative communication strategies and promote the adoption of agency tools and technologies.
• Drive the integration of digital media, tech, and martech solutions into client strategies.
• Manage the budget for assigned brands, identify unmet client needs, and define success metrics.
• Coordinate with internal agency functions and leverage the WPP network for maximum client impact.
• Conduct competitive analysis to inform strategic recommendations and differentiate clients in the market.

Requirements

• A minimum of 8-10 years of progressive experience in strategic media leadership or client management within the media industry, preferably with a focus on Pharma or FMCG clients.
• Degree or equivalent cultural background.
• English: C1 required.
• Expertise in strategic media planning and understanding of the digital, tech, and martech landscape.
• Proven track record in developing and implementing full-funnel digital strategies.
• Exceptional client advocacy and negotiation skills.

Nice to have

• Previous experience in a strategic role.

Culture & Benefits

• Employees can tap into the global hirify.global & WPP networks to pursue passions and grow networks.
• Variety of employee resource groups and frequent in-office events.
• Benefits include competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off, preferential partner discounts, and employee mental health awareness days.
• Hybrid approach to work.
• Committed to fostering a culture of respect and equal opportunities.