Frontend Tech Lead (Design System)

TL;DR

Frontend Tech Lead (Design System): Owns the technical strategy and evolution of a design system for a chat marketing platform with an accent on architecture, governance, and measurable adoption. Focus on designing migration strategies, establishing adoption frameworks, and maintaining high-quality engineering standards across accessibility, performance, and developer experience.

Location: Hybrid in Barcelona, Spain. Relocation support to Barcelona is provided.

Company

hirify.global builds a leading Chat Marketing platform focused on Instagram automations and other channels like Messenger, WhatsApp, and TikTok.

What you will do

• Own the technical strategy, architecture, and long-term evolution of the Design System.
• Define the DS roadmap, engineering principles, and governance model.
• Design migration and integration strategies to ensure sustainable evolution.
• Establish and evolve the Design System adoption framework by defining success metrics and analyzing usage data.
• Mentor engineers, lead technical discussions, and foster a strong engineering culture.
• Maintain high-quality standards across accessibility, performance, reliability, and developer experience.

Requirements

• 5+ years of experience building modern frontend applications with TypeScript and React.
• Proven experience leading or scaling a Design System in a product-driven environment.
• Strong experience architecting scalable component libraries with clear API design principles.
• Deep knowledge of CSS architecture, design tokens, theming, and styling strategies.
• Solid understanding of accessibility standards (WCAG, ARIA).
• Hands-on experience with modern frontend tooling (Vite/Webpack/Rspack), package management, and monorepo setups.
• Experience setting up CI/CD for libraries, semantic versioning, and release processes.

Nice to have

• Experience building and maintaining design token pipelines (Style Dictionary, Token Studio, Figma Tokens).
• Familiarity with Figma API, automated documentation sync, and design-to-code tooling.
• Background in design foundations (typography, branding systems).
• Understanding of localization, i18n, and RTL challenges.

Culture & Benefits

• Remote onboarding and probation period for candidates outside of Barcelona.
• Relocation support for you and your family.
• Professional development budget for conferences, training, or courses.
• Flexible benefits package.
• Comprehensive health insurance for you and your family.
• Free meals and snacks in the office.
• Hybrid work format with WeWork spaces.