Product Marketing Professional

TL;DR

Product Marketing Professional: Driving the success of BT’s product portfolio by shaping and delivering marketing strategies that connect customer needs with business objectives with an accent on clearly defined product propositions and competitive positioning. Focus on integrating product messaging into wider marketing activities, monitoring market trends, and ensuring compliance with brand guidelines.

Location: UK Wide, United Kingdom

Salary: Competitive

Company

BT is a global leader for secure connectivity and collaboration platforms for businesses of all shapes and sizes, from big household names and government departments, right through to sole traders and new start-ups.

What you will do

• Develop and execute product marketing plans aligned with business objectives and customer needs.
• Define product propositions and positioning to ensure clarity and differentiation in the market.
• Create go-to-market strategies and coordinate launches across relevant channels and teams.
• Collaborate with sales, commercial, and campaign teams to integrate product messaging into wider marketing activities.
• Manage the development of marketing assets and content to support product campaigns and sales enablement.
• Monitor market trends, competitor activity, and performance data to inform product marketing decisions.

Requirements

• Demonstrated experience in developing and executing product marketing strategies within a B2B or technology environment.
• Proven track record of managing go-to-market plans and coordinating product launches across multiple channels.
• Experience working closely with sales, commercial, and campaign teams to align product messaging and drive adoption.
• Background in analysing market trends, competitor activity, and customer insights to inform product positioning and strategy.
• Familiarity with managing marketing budgets and resource allocation for product campaigns.

Culture & Benefits

• Part of an organisation that celebrates difference, fosters innovation and provides you with opportunities to be your best.
• Be part of a diverse and multi-skilled team that makes a significant impact to society.
• Flexible working options are available.