Specialist - Marketing Operations

TL;DR

Marketing Operations Specialist: Manage lead operations, ticket management, and data integrity to ensure efficient marketing and sales alignment with an accent on lead routing, campaign execution, and system updates. Focus on troubleshooting lead-related issues, optimizing lead flow processes, and supporting automation initiatives.

Salary: INR0 - INR0 yearly

Company

hirify.global builds uncomplicated service software that delivers exceptional customer and employee experiences for over 72,000 companies worldwide.

What you will do

• Manage lead operations, including routing, assignment updates, and enrichment processes.
• Handle ticket management by addressing requests related to lead assignment, campaign execution, and system updates.
• Assist in basic reporting and data analysis to track lead flow, funnel performance, and SLA adherence.
• Ensure data integrity and hygiene in Salesforce and Marketo through regular audits and updates.
• Collaborate with Sales and Marketing stakeholders to refine lead qualification criteria and campaign execution.
• Support the implementation of automation workflows to enhance marketing and sales alignment.
• Troubleshoot lead-related issues in Salesforce and Marketo, coordinating with IT and RevOps teams for resolution.

Requirements

• 5-8 years of experience in Marketing Operations, Sales Operations, or related roles.
• Proficiency in Salesforce and Marketo with experience in lead management, campaign execution, and reporting.
• Strong analytical skills with the ability to interpret data and optimize lead flow processes.
• Experience with ticketing systems and handling operational requests.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to troubleshoot issues, suggest process improvements, and support automation initiatives.

Nice to have

• Experience with lead routing and enrichment tools like Openprise & Clay or similar.
• Familiarity with marketing analytics tools and reporting dashboards.
• Understanding of lead scoring, lifecycle stages, and attribution models.

Culture & Benefits

• Fostering an environment that enables everyone to find their true potential, purpose, and passion.
• Welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities.
• Committed to providing equal opportunity and believing that diversity in the workplace creates a more vibrant, richer environment.