Senior Marketing Operations Specialist (Marketo)

TL;DR

Senior Marketing Operations Specialist (Marketo): Serving as a strategic lead for marketing operations in the NAM region, providing technical expertise and guidance on martech stack leverage. Focus on overseeing successful campaign execution and optimization, managing Marketo automation, and improving operational workflows.

Location: On-site in San Jose, California, USA

Salary: $129,000–$180,000 per year

Company

hirify.global is a company that empowers collaboration and fosters play, offering a hybrid work model to its employees.

What you will do

• Serve as the Strategic Lead for marketing operations within the NAM region, leveraging the martech stack.
• Oversee successful execution of marketing campaigns and initiatives, ensuring on-time and accurate delivery.
• Analyze campaign performance and implement strategies for optimization, including A/B testing.
• Administer and maintain the marketing automation tool (Marketo), designing workflows, nurtures, and advanced reporting solutions.
• Identify and implement process improvements within campaign management workflows to streamline execution.
• Partner closely with internal departments for system, tool, and data strategy alignment and seamless integration.

Requirements

• Marketo Certified Expert (or equivalent certification) is required.
• Bachelor’s degree in Marketing, Business, or a similar field, or relevant equivalent industry experience.
• 5+ years of experience in marketing operations, campaign execution, and managing marketing automation platforms.
• Proven expertise in creating strategic, scalable, and impactful marketing workflows in Marketo.
• Advanced proficiency in Marketo, including workflows, segmentation, email campaigns, landing pages, and reporting.
• Working knowledge of Salesforce is required.

Nice to have

• Experience working in regional roles, particularly in North America (NAM).
• Familiarity with Marketo Measure (formerly Bizible) and Tableau.

Culture & Benefits

• Hybrid work model available for some employees, combining remote and on-premises work.
• Comprehensive and competitive benefits packages, designed to be flexible.
• Culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing.
• Inclusive environment that values diversity and celebrates differences.