Crm & Loyalty Lead

TL;DR

CRM & Loyalty Lead: Taking ownership of the CRM function, overseeing lifecycle marketing, newsletters and loyalty campaigns across consumer and business segments. Focus on partnering cross-functionally to plan and deliver campaigns across email, push, and in-app channels.

Location: Nicosia, Cyprus

Company

hirify.global is a high-end ride-hailing service redefining premium transportation across major cities in Europe and the Middle East.

What you will do

• Develop and lead CRM strategy and execution for lifecycle, partnership, and product initiatives, partnering cross-functionally to plan and deliver campaigns across email, push, and in-app channels.
• Drive continuous improvement of business and channel-specific KPIs (conversions, churn, etc.), maintaining a clear optimization roadmap and documenting best practices.
• Identify and integrate opportunities from product/city launches and key event moments into lifecycle programs, leveraging automation, personalization, advanced segmentation, and testing roadmaps (including A/B and multivariate experiments).
• Collaborate with Analytics, Product/Growth, Partnerships, Design, and Engineering teams on email strategy, technical integrations, and product enhancements.

Requirements

• 5+ years of hands-on experience in CRM campaign management.
• Extensive experience with customer engagement and marketing automation platforms such as Braze, Iterable or similar.
• Proven expertise in A/B and multivariate testing, including experiment design, execution, and post-campaign analysis to inform optimizations.
• Strong data-driven mindset with the ability to independently pull and analyze segmentation, engagement, and performance metrics.
• Proficiency in basic HTML/CSS troubleshooting and templating languages for personalization.

Culture & Benefits

• Competitive salary and equity package
• Private Medical Insurance
• Dental Insurance
• Life and critical illness insurance
• Monthly credit for hirify.global journeys
• Lunch allowance
• Cycle to work scheme
• Professional development subsidies
• Best-in-class equipment