SEO Content Specialist

TL;DR

SEO Content Specialist: Planning, writing, and optimizing content (articles, landing pages, web copy) to improve search rankings and conversions, with an accent on keyword research, competitive analysis, and on-page SEO. Focus on optimizing AI visibility, building content outlines, and tracking performance metrics.

Location: This is an in-person role located in our Kuala Lumpur office.

Company

hirify.global is a global business intelligence and event marketing company with offices in over 20 countries, serving C-level executives from Fortune 1,000 companies.

What you will do

• Write and edit SEO-led content (blog articles, landing pages, web copy, email/campaign assets).
• Utilize SEMrush for keyword research, topic discovery, competitive analysis, and content optimization.
• Optimize AI visibility through citations and social listening.
• Build and maintain content outlines aligned to search intent and funnel stage.
• Optimize existing pages (titles, meta descriptions, headings, internal links, readability).
• Collaborate with designers/marketing to support campaigns with clear, on-brand messaging.
• Track performance and iterate based on rankings, traffic, CTR, and engagement.

Requirements

• 2-4 years of proven experience as a content writer/copywriter with a portfolio of SEO-focused work.
• Practical knowledge of SEMrush (Keyword Magic Tool, Position Tracking, Site Audit, On Page SEO Checker, etc.).
• Strong understanding of search intent, on-page SEO, and basic technical SEO principles.
• Excellent English writing skills with a clear, confident, and adaptable tone.
• Ability to meet deadlines, take feedback well, and work independently.
• Ability to commute to Kuala Lumpur office on a full-time basis.

Nice to have

• Familiarity with Google Search Console, Google Analytics.

Culture & Benefits

• Performance bonus program.
• Medical coverage in accordance with company policy.
• Additional year-end paid leave.
• Ongoing content development training opportunities.
• Global, diverse, supportive, and collaborative work environment with regular team-building activities.