Senior Director of Content (Sports Digital Media)

TL;DR

Senior Director of Content (Sports Digital Media): Leading and overseeing the full content lifecycle for social-first, creator-powered sports franchises, from bold concepting through production, post, and performance-driven distribution. Focus on developing repeatable formats, packaging talent, harnessing real-time data to optimize reach, and integrating sponsored content authentically.

Location: Hybrid, US - New York

Company

hirify.global is an innovator in sports streaming, providing fans global access to sport using world-class technology.

What you will do

• Lead development and production of premium unscripted series and documentaries for Originals.
• Create and execute branded content in partnership with Sales, Brand Strategy, and Marketing.
• Build and scale recurring franchises and social IP with strong platform optimization, especially for YouTube.
• Oversee athlete-driven mid-form (8–12 min) and short-form (:15–:60) content across various social platforms.
• Manage end-to-end production: concepting, pitching, budgeting, staffing, production, post, and delivery.
• Mentor producers, partners, and freelancers, and partner with Talent + Social to develop creator-led formats.

Requirements

• 8+ years of experience in social-first content, production, or digital media at a reputable agency, sports media company, or creator-driven publisher.
• Proven track record as a Producer, Showrunner, or Senior Producer overseeing multiple premium or long-form series.
• Deep understanding of athlete-driven and creator-led formats, with experience across YouTube, FAST, or streaming platforms.
• Proven expertise in YouTube, TikTok, and Instagram algorithms and how content is surfaced and sustained.
• Strong leadership, organizational, and communication skills, with the ability to manage multiple projects.
• Passion for sports, youth culture, and storytelling that bridges fans, athletes, and creators.

Culture & Benefits

• Access to hirify.global, up to 15 days paid time off and 9 days annual leave.
• Health benefits including dental & eye care, generous sick time, parental leave, and personal insurances.
• Access to a 401(k) retirement plan.
• Family-friendly community, free access to workplace mental health platform (Unmind).
• Learning and development resources, opportunity for flexible working.