Loyalty Program Marketing Team Leader

TL;DR

Loyalty Program Marketing Team Leader (Marketing): Designing and managing comprehensive loyalty programs to enhance customer engagement and retention with an accent on personalized experiences, monetary/non-monetary rewards, and data analysis. Focus on driving incremental revenue, continuous program improvement, and aligning initiatives with strategic goals.

Location: Hybrid work mode in Cyprus. Relocation package offered for candidates from other regions to Cyprus.

Company

hirify.global is a high-growth tech company operating a global mobility and urban services platform, focused on enhancing customer engagement and retention through loyalty programs.

What you will do

• Design and implement comprehensive loyalty programs aligned with strategic goals.
• Develop strategies to enhance customer engagement and retention through personalized experiences.
• Analyze customer data to identify trends, preferences, and opportunities for program improvement.
• Collaborate with marketing, product, and analytics teams to integrate the loyalty program with broader initiatives.
• Monitor and report on loyalty program performance, including customer satisfaction and retention rates.
• Oversee the budget and ensure compliance with legal and regulatory requirements for the loyalty program.

Requirements

• Minimum 5 years of experience in loyalty program/retention strategies management, preferably in a high-growth tech company.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficiency in CRM software and loyalty management systems.
• In-depth understanding of customer segmentation, retention strategies, and latest loyalty program trends.
• Proven track record of leading complex projects and managing cross-functional teams.

Culture & Benefits

• Health insurance with oncology coverage and life insurance.
• Hybrid work mode and flexible schedule.
• Access to professional counseling services, including psychological, financial, and legal support.
• Diverse internal training programs and partially or fully paid additional training courses.
• All necessary work equipment.