Search Engine Marketing Manager (SEM)

TL;DR

Search Engine Marketing Manager (SEM): Planning, executing, and optimizing paid search campaigns to drive high-quality leads and achieve business growth across Observability, ITSM, and Database solutions with an accent on campaign management, performance analysis, and strategic collaboration. Focus on developing campaigns targeting various funnel audiences, leveraging advanced analytics for insights, and staying updated on emerging technologies for ROI improvement.

Location: Austin, Texas

Company

hirify.global is a people-first company dedicated to enriching lives and helping customers accelerate business transformation with simple, powerful, and secure solutions.

What you will do

• Oversee and execute paid search campaigns across Google Ads and Bing Ads, including keyword research and bid management.
• Develop campaigns targeting Top, Middle, and Bottom-of-Funnel audiences for pipeline growth and customer acquisition.
• Track and analyze key performance indicators (KPIs) using tools like Google Analytics 4, Adobe Analytics, and Tableau.
• Design and implement a comprehensive SEM strategy aligned with business goals and optimize budget utilization.
• Work closely with internal teams (content, creative, analytics) to align SEM efforts with broader marketing initiatives.
• Stay updated on search algorithm changes, trends, and emerging technologies to continually improve campaign efficiency and ROI.

Requirements

• 5+ years of SEM experience, preferably within a B2B SaaS environment, with a proven track record of managing multi-million-dollar budgets.
• Expertise in Google Ads, Microsoft Advertising, SEMrush, Adobe Analytics, and Google Analytics 4.
• Strong understanding of funnel-based campaign structures and audience segmentation.
• Advanced knowledge of keyword strategies, bid management, and remarketing techniques.
• Analytical mindset with proficiency in creating actionable insights from data.
• Bachelor’s degree in Marketing, Business, or a related field.

Culture & Benefits

• Work in an innovative, fast-paced, collaborative, accountable, ready, and empathetic environment.
• Opportunity to build a career with an exceptional team.
• hirify.global values diversity and is an Equal Employment Opportunity Employer.