Communications Manager (Campaigns & Demand Generation)

TL;DR

Communications Manager (Campaigns & Demand Generation): Define and deliver integrated, digital-first demand generation communications for Vietnam and Thailand with an accent on lead generation, customer journey communications, and campaign performance optimization. Focus on strategizing and executing multi-channel campaigns, managing stakeholder collaboration, and driving measurable demand generation outcomes.

Location: Ho Chi Minh City, Vietnam

Company

hirify.global is a global corporation committed to making food safe and available worldwide, focusing on protecting food, people, and the planet.

What you will do

• Define and implement integrated demand generation communications strategy and annual plan for Vietnam and Thailand.
• Collaborate with marketing, sales, technical teams, and agencies to develop and localize lead generation initiatives and content.
• Manage communications input to customer journey and nurture approaches, including marketing automation and campaign workflows.
• Track, report, and optimize campaign performance based on KPIs such as lead volume, engagement, and conversion.
• Lead demand generation events including customer events, trade shows, and product launches with clear funnel goals and post-event follow-up.
• Ensure alignment of local execution with global and regional programs for consistent brand narrative and activation.

Requirements

• Location: Must be based in Ho Chi Minh City, Vietnam.
• At least 10 years of regional communication experience in global MNCs, preferably FMCG sector.
• Proven expertise in integrated demand generation communications and B2B lead generation.
• Strong understanding of customer journey, marketing automation, and campaign measurement.
• Excellent stakeholder management and project management skills.
• English proficiency (written and spoken) and strong writing/editing skills in Vietnamese and/or Thai.

Culture & Benefits

• Opportunities for development and training in a global environment.
• Innovative culture driven by industry experts.
• Equal opportunity employment valuing diversity and inclusion.
• Market competitive compensation and benefits with flexible working arrangements.