Senior Marketing/Country Specialist (Category and Alliances)

TL;DR

Senior Marketing/Country Specialist (Category and Alliances): Driving the overall category strategy and alliances for B2B solutions in Latin America, with an accent on revenue and profitability targets and market share growth. Focus on establishing regional GTM business plans, managing alliance partnerships with key tech companies, and analyzing market performance.

Location: Hybrid role, requiring presence in Sao Paulo, Brazil. The role's scope covers the entire Latin America region.

Company

hirify.global is a global product company that empowers collaboration and offers a hybrid work model, valuing diversity and inclusion.

What you will do

• Drive overall category strategy and guidance for all B2B categories, including Team Workspace and Personal Workspace solutions.
• Partner with Cluster Heads and country sales teams to execute category strategies, product launches, and inventory management.
• Define, plan, and drive achievement of product KPIs (revenue, margin, profitability, and market share) in collaboration with sales and supply chain.
• Lead go-to-market motions in collaboration with LAT L4B Field Sales teams and existing alliance partners (Microsoft, Zoom, Google, Apple).
• Establish frameworks to drive sales attached to existing alliances and support LAT countries with Top Account Planning and Channel Partner Mapping.
• Be accountable for the performance of hirify.global for Business categories, achieving regional revenue, profitability targets, and strategic objectives for LAT Markets.

Requirements

• 7-10 years of experience in enterprise space with Category Management or B2B product management within the collaboration technology industry.
• Understanding of AV, System Integrator, Service Provider, and Distribution partners and channel strategy in the B2B space.
• Highly analytical, structured, driven, and solution-oriented.
• Strong experience in engaging remotely with teams across multiple countries and in multiple markets.
• Possess a deep understanding of Emerging Markets and their unique needs.
• Excellent presentation, communication, and interpersonal skills with strength in communicating across different cultures.

Culture & Benefits

• Empower collaboration and foster play in a flexible work environment.
• Hybrid work model allowing some employees to work remotely while others work on-premises.
• Inclusive global company that values diversity.
• Comprehensive and competitive benefits packages.
• Culture that encourages individuals to achieve good physical, financial, emotional, intellectual, and social wellbeing.