Director of Go-To-Market Product Marketing (AI)

TL;DR

Director of Go-To-Market Product Marketing (AI): Driving regional product marketing strategy and execution across EMEA with an accent on global messaging alignment, local market dynamics, and buyer needs. Focus on translating complex product value into clear, compelling regional narratives, influencing pipeline impact, and leading product storytelling for regional activations.

Location: Flexible from Frankfurt, responsible for EMEA region. Requires travel up to 30%.

Company

hirify.global empowers organizations worldwide to create the best customer and employee experiences through its AI-powered Experience Orchestration platform.

What you will do

• Own regional product messaging and consistency across EMEA markets.
• Drive strategic development of regional customer profiles, buyer personas, and market opportunities.
• Align regional teams to product readiness and go-to-market timing for new capabilities.
• Drive pipeline impact through focused regional go-to-market execution, shaping campaigns for priority buyers.
• Lead product storytelling for regional events, field activations, and customer engagements.
• Represent regional perspectives and requirements back to global teams to inform strategy.

Requirements

• 10+ years of experience in product marketing, go-to-market strategy, or related roles within B2B technology or enterprise software.
• Proven experience supporting regional or multi-market go-to-market execution in a global organization.
• Strong strategic thinking combined with hands-on execution ability.
• Excellent communication and storytelling skills to engage senior stakeholders and field teams.
• Demonstrated ability to work cross-functionally and influence without direct authority.
• Fluent in business English required.

Culture & Benefits

• Independence to make a larger impact and take ownership of work.
• Opportunities to collaborate with a global team of over 6,000 people.
• Access to great benefits and perks similar to larger tech companies.
• Work in an environment that embraces empathy and cultivates collaboration.
• Join a company focused on creating the future of customer experience.