TL;DR

Customer Marketing Manager (EMEA): Leading customer lifecycle and retention marketing efforts across the EMEA region with an accent on translating customer and product insights into targeted programs. Focus on partnering with Sales, Customer Success, and Product teams to address customer challenges and drive revenue and retention goals.

Location: Based in Dublin/London.

Salary: 67,200.00 - 92,400.00 GBP Annual

Company

%hirify_global% is a company committed to offering competitive, fair, and commensurate compensation.

What you will do

Define and execute the customer marketing strategy aligned to regional retention, expansion, and growth goals.
Partner with Sales/CS on segment/account-based plays that unlock upsell and cross-sell.
Build and leverage lifecycle automations across the funnel (onboarding, education, upsell, win-back, referral), using AI to increase volume and quality.
Develop and execute personalized marketing campaigns to enhance customer lifetime value.
Become the knowledgeable person regarding the specified target audience by leveraging and initiating multiple data sources to constantly refine lifecycle marketing strategies.
Develop and refine customer journey mapping, scoring models, and data triggers to power smarter and more personalized campaigns.

Requirements

7+ years in B2B marketing, with a proven track record in customer lifecycle marketing, retention, and demand generation.
Bachelor’s degree is preferred or equivalent work experience.
Able to work independently and take ownership of priorities, while seeking guidance from the Leadership where needed.
Proven ability to navigate a matrix organisation, building strong cross-functional relationships with stakeholders across regions, functions, and levels.
Demonstrated ability to lead and work in teams and with agencies.
Familiarity with Salesforce, marketing automation tools (Marketo), engagement tools (Demandbase or 6Sense), tracking and analytics tools (Tableau, Google Analytics, Adobe Analytics) to assess campaign effectiveness and project management tools (Workfront).

Culture & Benefits

Committed to offering competitive, fair, and commensurate compensation.
Eligible for Equity Compensation.

Customer Marketing Manager, EMEA