TL;DR

SFMC CDP Specialist: Designing and implementing Salesforce Customer Data Platform solutions to unify customer data, drive personalization, and enable marketing automation with an accent on data modeling, identity resolution, and cross-cloud integrations. Focus on building 360° customer views, ensuring data quality/governance, and translating business requirements into scalable technical solutions.

Location: Pune

Company

%hirify_global% is a global leader in consulting, technology services, and digital transformation.

What you will do

Design and implement Salesforce CDP data models using Data Streams, Data Bundles, and Identity Resolution rules.
Build and maintain customer profiles, segmentation frameworks, and real-time audience activation.
Integrate CDP with Salesforce Marketing Cloud, Service Cloud, Commerce Cloud, and external data sources.
Ensure data quality, governance, and compliance with organizational and regulatory standards (GDPR, privacy policies).
Enable cross-cloud personalization by activating unified customer data for journeys, campaigns, and analytics.
Collaborate with marketing and data teams to translate business requirements into scalable technical solutions.

Requirements

Strong understanding of Salesforce Marketing Cloud and Salesforce CDP architecture, capabilities, and best practices.
Ability to analyze complex datasets and convert them into actionable insights for marketing and customer experience.
Excellent communication skills to collaborate with cross-functional teams.
Proactive, detail-oriented mindset with the ability to manage multiple priorities.
Experience with Salesforce CDP (Data Ingestion, Data Streams, Identity Resolution, Calculated Insights, Unified Profiles, Activation Targets).
Experience with Marketing Cloud (Contact Builder, Journey Builder, Audience Builder, Automations, and data relationships).
Hands-on experience with ETL/ELT processes, API integrations (REST/SOAP), and real-time or batch data ingestion.
Ability to write advanced SQL queries for segmentation, data transformations, and troubleshooting within SFMC.
Understanding of consent management, data retention, governance frameworks, and regulations like GDPR/CCPA.

Nice to have

Salesforce certifications such as Marketing Cloud Administrator, CDP Specialist, Marketing Cloud Consultant.

Culture & Benefits

Shape your career with a range of career paths and internal opportunities within %hirify_global% group, with personalized career guidance.
Comprehensive wellness benefits including health checks, telemedicine, insurance with top-ups, elder care, partner coverage, or new parent support via flexible work.
Work on cutting-edge projects in tech and engineering with industry leaders or create solutions to overcome societal and environmental challenges.

SFMC CDP Developer (Salesforce)