Senior Influencer Manager

TL;DR

Senior Influencer Manager: Shaping Flo's global influencer program and creating strategies to drive installs, deepen brand storytelling, and strengthen performance across the full funnel. With an accent on understanding how influencer marketing connects across channels and teams and repurposing creator content to live beyond social. Focus on leveraging deep understanding of influencer ecosystems, data analysis, and cultural awareness to push influencer marketing beyond the obvious and drive business impact.

Location: Work in a hybrid model, with 3 days per week spent in the office.

Salary: 3800 EUR (starting)

Company

hirify.global is the world's #1 female health and fitness app, backed by a $200M investment, with over 500M downloads and a $1B valuation, building the next generation of AI-powered, privacy-first, clinically backed digital health.

What you will do

• Contribute to shaping Flo’s global influencer program.
• Create strategies that drive installs, deepen brand storytelling, and strengthen performance.
• Understand how influencer marketing connects across channels and teams, from brand to UA.
• Repurpose creator content to live beyond social, extending its impact across touchpoints.
• Leverage fresh ideas, creative guts, and cultural curiosity to help creators inspire millions.

Requirements

• 3–5+ years of influencer marketing experience.
• Deep understanding of influencer ecosystems across TikTok, Instagram, and YouTube.
• Ability to interpret digital marketing metrics (CPI, CTR, CPM, ROAS).
• Experience using data analysis, social listening, benchmarking, and auditing to strengthen strategy.
• Confident managing always-on and campaign initiatives with operational excellence.
• Strong communication and collaboration skills, thriving in cross-functional environments.
• Deep cultural awareness and trend sensitivity.

Nice to have

• Experience working with a consumer app or digital product.
• Experience managing ambassador or affiliate programs.
• Experience collaborating with Product or Growth Marketing teams to integrate influencers.
• Comfortable using tools like CreatorIQ, Looker, Slack, TikTok One and Jira.

Culture & Benefits

• Competitive salary and annual reviews with opportunity to participate in Flo’s performance incentive scheme.
• Paid holiday, sick leave, and female health leave; enhanced parental leave.
• Accelerated professional growth through world-changing work and learning support.
• In-person collaboration and work in a hybrid model, with 3 days per week spent in the office.
• 5-week fully paid sabbatical at 5-year Floversary.
• Flo Premium for friends & family, plus health, pension and wellbeing perks.