Brand Design Lead

TL;DR

Brand Design Lead: Defining and evolving the brand's visual strategy across marketing channels and product touchpoints, with an accent on creating high-quality promotional design and ensuring visual consistency. Focus on scaling creative solutions and building/maintaining design systems.

Location: Onsite in Limassol, Cyprus

Company

hirify.global is a dynamic technology company supporting partners with scalable, high-performance solutions with a startup-driven mindset.

What you will do

• Define, develop, and evolve the marketing visual strategy of the brand.
• Create visual moodboards and curate references for campaigns and products.
• Produce and oversee high-quality promotional design using Adobe tools, AI solutions, and 3D where appropriate.
• Scale creative solutions across multiple marketing channels and formats.
• Review and evaluate design assets for compliance with brand standards, marketing objectives, and execution quality.
• Ensure visual consistency of the brand across all marketing communications.

Requirements

• 5+ years of professional experience in creative teams or design studios, primarily focused on marketing and brand design.
• Strong expertise in creating and evolving brand visual identity across marketing and product marketing channels.
• Hands-on experience in photo retouching and color correction, image creation using AI tools, typography, vector graphics, logos, and key visuals.
• Ability to scale a marketing visual concept into a cohesive system, including campaigns, creatives, landing pages, and CRM materials.
• Proficiency in Figma and Adobe Photoshop; excellent retouching and color management skills are required.
• Solid understanding of UI fundamentals and the stages of the product design process; experience collaborating with product designers and marketing teams.
• Experience building, maintaining, and evolving design systems, asset libraries, and brand guidelines.
• Proven leadership experience, including task ownership, quality control, mentoring mid-level designers, and managing external contractors.

Culture & Benefits

• 24 working days of paid annual leave.
• 6 days of paid sick leave.
• Official employment and medical insurance.
• Coffee zone with fruit & snacks available in the office.
• Corporate lunch provided by the company.
• Gym and sports classes.
• Healthy and friendly work atmosphere.