CRM Automation Manager

TL;DR

CRM Automation Manager: Implementing and optimizing automated CRM campaigns for user funnels and lifecycle marketing, with an accent on segment-based cycles, hidden promotions, and trigger scenarios. Focus on A/B testing communication flows, analyzing campaign performance, and collaborating with product, analytics, content, and design teams.

Location: This role implies an office presence as snacks are available in the office.

Company

hirify.global is recruiting on behalf of one of its local partners, leveraging a network of 1,400 talented professionals across 10+ countries, committed to delivering innovative, data-driven solutions.

What you will do

• Implement automated CRM campaigns including segment-based cycles, hidden promotions, and trigger scenarios.
• Operate automation tools for campaign setup, testing, launch, and monitoring.
• Participate in A/B testing of communication flows and scenarios.
• Analyze campaign performance and its impact on key metrics.
• Collaborate with cross-functional teams including Product, Analytics, Content, and Design.

Requirements

• Experience with CRM automation or marketing platforms (Smartico, FastTrack).
• Understanding of user funnels and lifecycle marketing.
• Data-driven mindset and basic analytical skills.
• Experience or strong interest in A/B testing.
• English level: B1+ required.
• Strong interest in sports and deep engagement with sports events.

Culture & Benefits

• Enjoy 5 health days and 25 paid calendar vacation days.
• Receive a $30 net per month sports compensation.
• Benefit from top-notch medical insurance.
• Indulge in a variety of snacks available in the office.
• Join exciting corporate events that foster team spirit and fun.