Director, Mixed Methods UX Researcher (Brands)

TL;DR

Director Mixed Methods UX Researcher (AI): Leading vision, strategy, and execution of mixed-methods research across a portfolio of travel products with an accent on uncovering deep customer insights to inform product innovation. Focus on mentoring research teams, driving evidence-based decision-making, and integrating AI/ML-driven methodologies to elevate research impact at scale.

Location: Based in Austin, TX or Seattle, WA; role follows a flexible work model.

Salary: $224,000–$313,500 base, with potential up to $358,500 based on performance.

Company

hirify.global is a global travel technology leader powering world-class travel experiences across a diverse family of brands.

What you will do

• Lead and execute large-scale, mixed-methods user experience research initiatives to inform global product strategy.
• Develop research roadmaps that align with business goals, customer needs, and technical feasibility.
• Mentor and manage a team of qualitative and mixed-methods researchers to foster a culture of evidence-based decision-making.
• Synthesize cross-functional qualitative and quantitative insights to shape product development and innovation.
• Champion the integration of AI-driven systems and ML concepts into research workflows and real-world products.
• Advocate for the voice of the customer at an organizational level to drive product impact.

Requirements

• Bachelor’s degree in HCI, Psychology, Sociology, or a related field.
• 10+ years of professional UX research experience covering both qualitative and quantitative methodologies.
• Proven leadership in setting research strategy and influencing direction across multiple business units.
• Experience with AI-driven systems and applying AI/ML concepts to research or product practice.
• Experience in cross-cultural research or product globalization.
• Must have legal authorization to work in the United States.

Nice to have

• Advanced degree in a relevant field.
• Expertise in brand tracking, market segmentation, and affinity modeling.
• History of driving operational excellence in fast-paced, ambiguous environments.
• Experience taking products from concept to scaled global adoption.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Flexible work model with office presence.
• Wellness and travel reimbursements, plus travel discounts.
• Generous time-off policies and parental leave.
• Career development resources and focus on internal growth.
• Inclusive, diverse culture recognized as a Best Place to Work.