Director, Mixed Methods UX Researcher (Brands)

TL;DR

Director, Mixed Methods UX Researcher (Brands): Leading and executing large-scale, mixed-methods user experience research initiatives to inform product vision, strategy, and design decisions across multiple brands with an accent on synthesizing qualitative and quantitative insights to shape product development. Focus on applying AI/ML concepts to real-world products and advocating for the voice of the customer at an organizational level.

Location: United States (Austin, Seattle)

Salary: $224,000.00–$313,500.00

Company

hirify.global is a global travel technology company focused on creating exceptional traveler and partner experiences across its portfolio of brands.

What you will do

• Lead large-scale, mixed-methods UX research initiatives to inform product vision, strategy, and design decisions across multiple brands.
• Develop and drive research roadmaps, ensuring alignment between business goals and customer needs.
• Mentor, inspire, and manage a team of UX researchers from both Qualitative and Mixed Methods backgrounds.
• Collaborate with cross-functional partners, synthesizing qualitative and quantitative insights to shape product development.
• Champion best practices for integrating AI-driven systems and applying AI/ML concepts to real-world products.
• Advocate for the voice of the customer at the organizational level and contribute thought leadership to the industry.

Requirements

• Bachelor’s degree in Human-Computer Interaction, Psychology, Sociology, a related field, or equivalent professional experience.
• 10+ years of relevant professional UX research experience, including both qualitative and quantitative methods.
• Proven leadership in designing and delivering research for complex products and services at scale.
• Demonstrated ability to lead teams, set research strategy, and influence product direction across multiple business units.
• Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to products.
• Experience in cross-cultural research or globalization of products and brands.

Culture & Benefits

• Flexible work model with modern office spaces.
• Full benefits package, including travel perks, generous time-off, and parental leave.
• Career development resources.
• Open culture where diversity is celebrated.
• Wellness & travel reimbursement, travel discounts, and IATAN membership.