Senior Conceptual Copywriter

TL;DR

Senior Conceptual Copywriter: Developing original, engaging concepts and copy for digital, social, and in-store campaigns with an accent on adapting to brand guidelines, SEO optimization, and e-commerce conversion. Focus on crafting compelling, SEO-optimized content, collaborating with marketing teams, and staying informed on industry trends and algorithm changes.

Location: Midrand, South Africa (Hybrid)

Company

hirify.global specializes in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands, leveraging cutting-edge AI technology.

What you will do

• Develop original, engaging, and innovative concepts and copy for digital, social media, and in-store campaigns.
• Adapt writing to match different brand guidelines and tone of voices.
• Craft compelling, SEO-optimized product descriptions, articles, and other online content to enhance search engine visibility.
• Execute and edit content that drives traffic and conversions on e-commerce platforms.
• Partner with marketing and e-commerce teams to ensure consistency of messaging and integration across campaigns.
• Stay informed on industry trends, algorithm changes, and best practices across conceptual copywriting and SEO.

Requirements

• 8+ years of experience in a copywriting role with a strong portfolio highlighting conceptual creativity and SEO skills.
• A Bachelor’s degree in Marketing, Communications, English, or a related field.
• Proficient understanding of SEO principles and best practices, with experience using tools like Google Keyword Planner or SEMrush.
• Excellent written, editing, proofreading, and verbal communication skills, with strong attention to detail.
• Ability to learn quickly and adapt to new situations, and to work collaboratively with a design team.
• Experience in presenting ideas confidently in a professional environment.

Nice to have

• Experience with content management systems and e-commerce platforms.

Culture & Benefits

• Join a dynamic and innovative in-house creative agency.
• Be part of a team that values ambition, imagination, inspiration, continuous learning, and results-focus.
• Committed to being actively pro-inclusive and anti-racist across the community, clients, and creations.
• Work for a company with ambitious environmental goals around sustainability, including science-based emissions reduction targets.