Growth Manager (Web)

TL;DR

Growth Manager (Web): Redefining the performance marketing role by taking 360 ownership of web product marketing and executing end-to-end user acquisition strategies with an accent on managing creative pipelines, optimizing campaigns across major ad networks, and building meaningful partner relationships. Focus on generating creative ad ideas, applying out-of-the-box growth-hacking techniques, and scaling campaigns while achieving target KPIs.

Location: Istanbul, On-Site - Full Time

Company

hirify.global is a technology company building AI-powered mobile apps used by over 400 million people worldwide, recognized as Turkey’s #1 LinkedIn Top Startup.

What you will do

• Claim 360 ownership of a web product's marketing and execute end-to-end user acquisition strategies.
• Manage the creative pipeline: develop and test creatives, propose hypotheses, monitor implementation, and give feedback.
• Manage and optimize marketing campaigns across Google, Meta, TikTok, and other networks.
• Build meaningful relationships with external partners and agencies, including ad networks like Google Dublin, Meta London, TikTok Dubai.
• Build and monitor BI dashboards for insights, ensuring campaigns achieve target KPIs while scaling.
• Collaborate closely with the product team to understand user motivations and shape effective monetization strategies.

Requirements

• 2+ years of performance marketing experience.
• Hands-on experience with campaign management in Google Ads (Search, Display, Youtube), Meta, TikTok, LinkedIn, and RTB.
• Experience with Google measurement tools (GA4) and mobile measurement partners (Adjust and/or Appsflyer).
• Knowledge in user attribution and conversion tracking across diverse channels.
• Strong command of written and verbal English.
• Strong analytical and problem-solving skills.

Nice to have

• Understanding of big data environment (preferably BigQuery).
• Experience with Google Tag Manager.

Culture & Benefits

• Recognized as Turkey’s #1 LinkedIn Top Startup.
• Certified Great Place to Work across Europe and the tech industry.
• Deep focus on AI research and proprietary technologies, building experiences that define new standards in mobile.
• Opportunity to participate in creative discussions and contribute to strategic decisions.
• Team of 300+ people who bring curiosity, clarity, and ownership.