Product Marketing Manager (Crypto)

TL;DR

Product Marketing Manager (Crypto): Leading product marketing for hirify.global in the EU, driving go-to-market strategy for new crypto products and features with an accent on positioning, messaging, and integrated launch plans. Focus on informing roadmaps based on user insights, market feedback, and navigating a highly regulated environment.

Location: Onsite in Ljubljana, Slovenia

Company

hirify.global is on a mission to democratize finance for all by making crypto investing simple, safe, and accessible.

What you will do

• Own product marketing for hirify.global in the EU, leading go-to-market strategy for new crypto products and features.
• Partner with cross-functional teams across product, creative, legal, and compliance to deliver strategic growth initiatives.
• Serve as a strategic advisor to product teams, informing roadmaps based on user insights and market feedback.
• Develop differentiated narratives and messaging informed by user insights, testing, and understanding of the target audience.
• Craft marketing plans and creative direction to drive relevance, adoption, and sustained engagement.
• Define success metrics and track impact in partnership with product and data science teams.

Requirements

• 7+ years experience in product marketing or adjacent consumer growth/product roles in tech.
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
• Ability to break down complex concepts so they’re simple, clear, and human.
• Strong relationship-building skills and ability to lead cross-functionally through influence.
• Data-informed decision making, including familiarity with experimentation and performance measurement.
• Comfort operating in regulated consumer products and partnering closely with legal and compliance teams.
• Must work onsite in Ljubljana, Slovenia.

Culture & Benefits

• Join a collaborative team dedicated to democratizing finance for all.
• Be at the epicenter of a historic cultural and financial shift.
• Work in a fast-paced environment with a bias toward action.
• Access to Total Rewards, which vary by region and entity.
• Company commitment to equal opportunity, reasonable accommodations, and inclusion.