Marketing Web Developer (WordPress/React)

TL;DR

Marketing Web Developer (WordPress/React): Building and optimizing the company's digital presence using WordPress Block Themes and a React stack with an accent on performance-driven site architecture and complex lead generation forms. Focus on integrating custom analytics events, improving Core Web Vitals, and ensuring seamless API connectivity with MarTech platforms.

Location: Hybrid - Lisbon, Portugal

Company

Leading AI-powered customer engagement platform helping brands create individualized experiences at scale.

What you will do

• Develop and maintain the marketing website, ensuring a responsive and visually appealing UX across all devices.
• Enhance custom lead generation forms using a React stack and ensure correct communication with APIs and MarTech platforms.
• Finalize and ship the new site based on WordPress Block Themes using clean, semantic code.
• Implement custom analytics events via GA4/GTM and ensure data integrity for the marketing team.
• Proactively monitor and optimize page speed (Core Web Vitals) and technical SEO health.
• Provide strategic technical recommendations for architecture and user experience improvements.

Requirements

• Deep experience with modern WordPress, specifically Block Themes, theme.json, and Full Site Editing (FSE).
• Solid proficiency in React.js and modern vanilla JavaScript (ES6+).
• Proven experience setting up Google Tag Manager and creating custom events in GA4.
• Experience connecting websites to third-party MarTech platforms via REST/GraphQL APIs.
• Strong knowledge of SEO best practices, semantic HTML5, and Web Accessibility standards.
• Proficiency with Git and collaborative Pull Request workflows.

Nice to have

• Ability to translate complex technical concepts into plain English for business stakeholders.
• Strong QA mindset for responsiveness and cross-browser compatibility.
• Ability to balance urgent hotfixes with long-term development in a fast-paced environment.

Culture & Benefits

• Competitive salary and meaningful equity.
• Private Medical Insurance and Life/Risk Assurance.
• Meal allowance (8.55€ per day) and Global Lifestyle Reimbursement Account.
• 22 days of paid annual leave and a paid sabbatical.
• Community Days for volunteering and a complete laptop workstation.