Product Marketing Manager, Crypto (Fintech)

TL;DR

Product Marketing Manager (Fintech/Crypto): Leading the go-to-market strategy for new products and features in the EU, driving adoption and engagement. Focus on developing differentiated narratives and strategic growth initiatives, partnering with cross-functional teams to ensure alignment with legal and compliance requirements.

Location: The role is located in the London office.

Company

hirify.global's mission is to democratize finance for all.

What you will do

• Own product marketing for hirify.global in the EU, leading positioning and go-to-market strategy.
• Partner with product, lifecycle, performance, creative, social, events, communications, legal, and compliance to define and deliver strategic growth initiatives.
• Serve as a strategic advisor to product teams, helping inform roadmaps and product improvements based on user insights and market feedback.
• Develop differentiated narratives and messaging informed by user insights and a deep understanding of the target audience.
• Define success metrics and track impact in partnership with product and data science teams.

Requirements

• 7+ years experience in product marketing (or adjacent consumer growth/product roles) in tech.
• Strong go-to-market leadership, including shaping positioning, messaging, and integrated launch plans across channels.
• Ability to break down complex concepts so they’re simple, clear, and human.
• Strong relationship-building skills and ability to lead cross-functionally through influence.
• Data-informed decision making, including familiarity with experimentation and performance measurement.
• Comfort operating in regulated consumer products and partnering closely with legal and compliance teams.

Culture & Benefits

• hirify.global provides equal opportunity for all applicants.
• Offers reasonable accommodations upon request.
• Complies with applicable equal employment and privacy laws.
• Inclusion is built into how we hire and work—welcoming different backgrounds, perspectives, and experiences so everyone can do their best.