TL;DR

Head of Marketing Analytics & Email Marketing (Fintech): Building and owning marketing analytics and operations for a financial technology platform with an accent on maximizing growth results, providing clear insights, and managing email marketing. Focus on developing marketing data models, optimizing budget allocation, and driving strategic decisions through data-driven recommendations.

Location: New York City (Onsite)

Salary: $159,800–$209,700

Company

Flourish is a rapidly-growing startup on a mission to help financial advisors evolve, delivering financial products through beautiful, scalable, and easy-to-use technology, backed by the support and stability of a Fortune 500 company (%hirify_global%).

What you will do

Build and lead the Flourish marketing data program, serving as the most senior quantitative member of the marketing team.
Own and manage data and reporting for paid and organic campaigns to meet ambitious growth goals.
Deliver clear performance reporting to demonstrate campaign contribution to growth and engagement, identifying areas for improvement.
Manage execution for the marketing email program, focusing on audience segmentation.
Develop and implement marketing analytics strategies to measure campaign effectiveness and provide actionable insights.
Collaborate with cross-functional teams (content, performance marketing, sales, product development) to align analytics efforts with business objectives.

Requirements

Bachelor’s Degree or equivalent experience in data, analytics, or a related field.
7+ years of professional experience in marketing data and analytics.
Proven track record of delivering growth in the B2B space as a data and analytics or marketing program manager.
Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights and digestible reports.
Experience with marketing analytics tools and platforms.
Excellent communication and presentation skills.
Deep understanding of and experience with multiple types of paid and unpaid channels.
Must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA.

Nice to have

Advanced degree in marketing, analytics, statistics, or a related field.
Experience with data visualization tools.
Knowledge of marketing automation and email systems (Hubspot preferred).
Experience in wealth management or financial services.

Culture & Benefits

Join a dynamic, highly-collaborative, rapidly-growing startup environment.
Be part of a team backed by the support and stability of a Fortune 500 company.
%hirify_global% is an equal employment opportunity employer.
Accommodations are available to complete the application process if needed.