Marketing Data Analyst

TL;DR

Marketing Data Analyst: Designing and maintaining dashboards tailored to strategic KPIs and operational metrics, building reporting frameworks, and applying predictive analytics to forecast trends and optimize customer journeys. Focus on supporting the integration of MarTech tools, creating foundational datasets, and ensuring data quality and consistency across all reporting.

Location: This is a permanent full-time role based in Bonifacio Global City, Taguig following a hybrid work model setup (at least 2 office days per week).

Company

hirify.global is a global tech leader committed to breaking down barriers to inclusive prosperity by centralizing data, analytics, and market intelligence.

What you will do

• Design and maintain dashboards tailored to strategic KPIs in Salesforce and BI tools.
• Build reporting frameworks and support quarterly reviews, customized analyses, and ad hoc performance reporting.
• Apply predictive analytics to forecast trends, recommend tactics, and optimize customer journeys.
• Collaborate with stakeholders to understand analytical needs and translate them into scalable business intelligence solutions.
• Support the integration of MarTech tools and data to create a unified view of Marketing performance.
• Create foundational datasets and ensure data quality and consistency across all reporting.

Requirements

• Experience in marketing analytics, customer journey analytics, or data analysis.
• Proficiency in programming languages such as SQL and Python.
• Strong understanding of marketing channels and campaign measurement.
• Excellent communication skills, able to present complex data to non-technical audiences.
• Must be based in Bonifacio Global City, Taguig for hybrid work (at least 2 office days per week).

Nice to have

• Hands-on experience with BI tools (Power BI, Tableau).
• Experience with data platforms (Databricks).
• Familiarity with marketing technology (Salesforce, Adobe, Google Analytics).
• Experience with predictive analytics and AI-driven insights.

Culture & Benefits

• Autonomous but fast-paced work environment.
• Opportunities to learn & grow with global impact.
• Inclusive culture and diverse workforce.
• Hybrid work model setup.