TL;DR

Paid Marketing Specialist (Marketing): Supporting the execution of %hirify_global%’s paid marketing strategy, helping grow year-on-year traffic while improving spend efficiency with an accent on running global paid search campaigns across Google and Bing. Focus on managing bids using automated solutions, setting up and analyzing A/B tests, and leveraging internal data to spot trends and opportunities.

Location: Hybrid role based in Edinburgh or Glasgow, United Kingdom

Company

%hirify_global% is a global brand building tools that help around 100 million travellers every month find flights, cars, and hotels quickly and easily, striving to become the world's number one travel ally.

What you will do

Support the execution of %hirify_global%’s paid marketing strategy to grow traffic and improve spend efficiency.
Launch, manage, and optimize paid search campaigns across Google and Bing, aligning with performance targets.
Manage bids effectively using automated bid management solutions.
Set up, run, and analyze experiments, including creative and audience A/B tests.
Own performance reporting for campaigns and tests, converting results into clear, actionable insights.
Leverage internal data to identify trends, uncover opportunities, and suggest improvements for scaling.

Requirements

1–2 years of paid marketing experience, with a genuine interest in digital marketing.
Enthusiastic, proactive, and eager to learn new industry developments.
Highly analytical and comfortable assessing campaign performance through data.
Confident using Microsoft Office, with a solid understanding of Excel basics.
Ability to explain ideas and results clearly, both in writing and presenting to stakeholders.
Comfortable working independently and as part of a team, with great attention to detail.

Culture & Benefits

Part of a global brand helping travellers explore the world.
Commitment to being an equal opportunities employer and building an inclusive workplace.
Recruitment processes are inclusive and accessible to everyone.
Information on policies like hybrid working and parental leave available upon request.