Spending & Activation Specialist (Fintech)

TL;DR

Spending & Activation Specialist (Fintech): Drive customer activation, engagement, and revenue expansion by increasing product usage and transaction volume with an accent on growth marketing, data analysis, and user behavior. Focus on designing and executing activation campaigns, lifecycle marketing programs, and optimizing spend volume and product adoption.

Location: Hybrid in Bogotá, Colombia (2-3 days/week in office)

Company

hirify.global is a fintech startup providing a financial operating system with corporate cards, cross-border payments, and spend management software across 20+ countries, serving over 5,000 clients globally.

What you will do

• Own customer activation, engagement, and revenue expansion to increase product usage and monetization.
• Analyze customer, industry, product, and regional data to identify growth opportunities.
• Design and execute activation, upsell, cross-sell, and re-engagement campaigns.
• Partner with product, customer success, and data teams to identify expansion opportunities.
• Build lifecycle marketing programs, usage nudges, and behavioral triggers.
• Coordinate local activations, workshops, and events in Colombia.

Requirements

• Location: Must be based in Bogotá, Colombia with hybrid office attendance (2-3 days/week)
• 5+ years experience in FMCG, growth marketing, product marketing, or customer success.
• Bachelor's degree in quantitative or business field.
• Proficiency in SQL or similar data querying language.
• Experience with CRM tools such as Salesforce and Hubspot.
• Fluency in English required
• Experience in fintech, B2B SaaS, or high-growth startup environments.

Nice to have

• Strong understanding of user psychology and behavioral habits.

Culture & Benefits

• Hybrid work model with office located in Parque de la 93, Bogotá.
• Work in a globally recognized fintech startup backed by top investors.
• Collaborate with a global marketing team focused on strategic growth initiatives.