Newsletter Strategy & Growth Manager (Email Marketing)

TL;DR

Newsletter Strategy & Growth Manager (Email Marketing): Defining and guiding global email acquisition and newsletter strategies, with an accent on increasing loyalty, engagement, subscriptions, and affiliate commerce revenue. Focus on blending editorial judgment with data-driven insights, developing roadmaps for long-term growth, and leading strategic feedback sessions with brand teams.

Location: London, GB. Office attendance is required four days a week (Monday - Thursday). Up to 10 remote days per year are permitted from home or a country with a hirify.global office location.

Company

hirify.global is a global media company home to iconic brands like Vogue, GQ, and Vanity Fair, operating in 32 markets worldwide.

What you will do

• Define and guide global email acquisition strategies for hirify.global brands.
• Establish newsletter strategy best practices for Audience and Editorial stakeholders.
• Analyse data from audience insights, testing, and campaign performance to refine content strategy and format.
• Develop roadmaps to support long-term newsletter growth goals across brands.
• Lead strategic feedback sessions and key meetings with brand teams.
• Develop strategies to increase consumer and affiliate revenue from newsletters.

Requirements

• Proven experience (4–5+ years) working in newsletters, combining editorial vision with audience growth and consumer goals (subscriptions and commerce).
• Experience working in newsletters for a publisher, ideally with a strong editorial background.
• A deep interest in and understanding of the newsletter landscape.
• Strong analytical skills with the ability to interpret data through testing and optimisation.
• Excellent writing and communication skills.
• Experience with Sailthru or similar ESP platforms is required.

Culture & Benefits

• 25 days holiday (plus bank holidays), with extra days for moving house or volunteering.
• Access to a competitive pension scheme, Bupa Private Healthcare, Season ticket loans, and eye tests.
• Wellbeing tools including core hours, remote days, Employee Assistance Programme, and corporate gym membership.
• Dog-friendly office, plus discounts and magazine subscriptions.
• Opportunities for personal and professional growth through the hirify.global Learning Hub.
• Employee Resource Groups provide a platform for shared objectives and community priorities.