Principal Product Manager (Commerce AI)

TL;DR

Principal Product Manager (Commerce AI): Building and optimizing the commercial engine for an AI-powered operating system for entrepreneurs, with an accent on global pricing, subscription lifecycle, checkout experience, and bundling strategy. Focus on building a flexible, scalable commerce platform, driving rapid experimentation, and leveraging AI for personalized buying journeys.

Location: Remote. Must be authorized to work in the U.S.

Company

hirify.global (formerly Incfile) helps over 1 million entrepreneurs start and run their businesses, transforming into an AI-powered operating system focused on self-determination, grit, and earned success.

What you will do

• Launch a unified pricing and packaging framework to support tiered subscriptions and dynamic bundling.
• Re-architect the checkout flow to reduce friction and measurably lift conversion and attach rates.
• Implement a robust "Member Center" for entrepreneurs to manage, upgrade, and renew services with zero-touch support.
• Partner with Platform Engineering to run weekly A/B tests on pricing, promotions, and upsell triggers.
• Ensure 100% data integrity between commerce events and financial reporting systems.
• Deploy AI-powered recommendations in the purchase flow to increase average order value (AOV) based on user intent.

Requirements

• Must be authorized to work in the U.S.
• You have built or scaled complex commerce/billing systems (Stripe, Recurly, or custom-built) at scale.
• You understand unit economics, LTV/CAC ratios, and churn dynamics.
• You are technically fluent in APIs, event-driven architecture, and data flow within a commerce stack.
• You are expert at using SQL, Mixpanel, or Amplitude to understand user behavior.
• You believe in shipping fast, failing small, and doubling down on winners.
• You have thrived in high-growth, ambiguous environments or started something yourself.

Nice to have

• You have led a successful migration from a monolithic checkout to a modern microservice.
• You have a strong opinion—backed by data—on the future of AI-agentic commerce.
• You can demonstrate how you’ve used AI tools (Claude, ChatGPT, etc.) to accelerate product discovery.
• You have worked in the "Prosumer" or SMB space and understand the unique psychology of small business owners.

Culture & Benefits

• AI is not a bolt-on; it is the core of product management.
• You will own the commercial roadmap with high agency and high impact.
• This is a greenfield opportunity to define the strategy for how entrepreneurs discover, purchase, and manage services.
• There is a clear timeline and goals tied to a 2028 strategic transaction.
• Available benefits include: Health Care Plan (Medical, Dental & Vision).
• Benefits include Life Insurance (Basic, Voluntary & AD&D), and Virtual Wellness Resources.
• This is a Work From Home position.